10 key tips to help promote your website

The internet is a great tool for selling anything, that's its strength and its greatest weakness, if much of your services or products are available elsewhere make the effort to source unique items, this will get people to your site. More Info

2. Is your site fit for purpose?

Your site needs to fulfil several roles, it must be easy to use, memorable and in tune with your marketing strategy.

3. Is your content, text, working for you or against you?

It's no good if your site looks great for humans but is unreadable or difficult for search engine spiders, the words you use are a important element as search engines index the text on your site to find the keywords people search for.

4. Have you written a killer site description to submit to the search engines and directories?

5. Have you submitted to key search engines?

There are two ways of doing this manually, slow and effective, or by using one of several pieces of software, fast and in our and many other independent testers opinion useless. Search engines are managed by very bright people and they have developed simple strategies that effectively weed out the software based submissions. Worse still if your site is identified as a site that uses automatic submissions you may get categorised as a Spamming site and find your site booted out from the major search engines. If it can happen to BMW it can happen to anyone.

Submit, submit, submit, but with care.

6. Have you submitted to the major directories?

Directories are different to search engines but equally important in building the ranking for your website. These tend to be indexed by humans which means they can take a long time to have an effect but are highly regard by search engines. After Google, Yahoo and MSN these should be your next most important links.




7. Are you ignoring general directories?

There are a lot of smaller directories many specialising in a particular area that are worth submitting to. These are a extremely effective use of your time as the results last for years.


8. Have you consider paying for hits?

Whilst you may not want to pay for hits it is worth considering, it takes time to develop an effective promotion campaign, this combined with the Google Sandbox means that to promote a new or recently updated site might require using one of the paid for listing services.

9. Now be honest how much do you really know about sales and promotion?

In the almost three years I've been running this site, I've written a number of articles that you may find of interest. You'll find the links on the right-hand side of the page under Tutorials and Articles. I've also found some good Web Marketing Courses that will help you plan how to handle the traffic you get. After all, if you're selling on the web, it's not how many hits you get, it's how many sales you make. If your wonderful widget website doesn't do a good job of selling widgets, then all the search engine traffic in the world isn't going to do you much good -- and it's much easier to double your site's effectiveness than it is to double its traffic (even better, of course, is to do both!). Next, since knowing who is visiting your site and how they got there is very useful, you should consider tracking your visitors. If you have access to your webserver logs, consider using the free Analog web-analysis software (available for Windows, Mac, Linux, and more). If not, consider a web-based service like Web-Stat. Finally, I have a well-stocked Links of Interest page that contains listings of other great promotion and webmaster resource sites.

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